Joe Prytherch, más conocido en el mundo del arte como Mason London, es un diseñador e ilustrador londinense que antes de ser freelance fue el director de arte de la plataforma de música Boiler Room.
Entre sus trabajos encontramos desde flyers para artistas y djs hasta portadas de discos, menús para restaurantes, la publicidad para Touching Bass (un programa mensual en NTS Radio), colaboraciones con marcas como BBC, Nike o Adidas y su último proyecto: Lizard Brain, una pequeña marca de ropa donde venderá sus camisetas y que como indica en su Instagram 👇 irá actualizando con sus productos, poco a poco.
Con el objetivo de que conozcas el trabajo de Joe Prytherch (Mason London) te dejo con una selección de algunas de sus creaciones y un breve comentario, realizado por el propio artista, donde explica en qué consiste lo que vemos:
Terrace Martin X Simon for Adidas
As part of a campaign for Adidas Originals, I was asked to create single artwork for a collaboration between musicians Terrace Martin and Smino.
Adidas Hanbury St Store
In 2017, for the launch of the new Adidas Originals store in Hanbury St, London I was asked to design a poster inspired by East London. It was one of 4 given away to guests at the launch party.
Mr. Jukes – God First
In 2017 I was asked to design the artwork for Mr Jukes’ debut album «God First» – Mr Jukes is the pseudonym of Bombay Bicycle Club front man Jack Steadman and this was his first solo album. I illustrated the cover and designed the packaging for all versions of the album.
JD Reid – Calibrate
In 2017 I did the artwork for JD Reid’s EP Calibrate. The artwork was inspired by one of my favourite films of all time, Akira. I also made an animated version which was used as a visual for each of the EP’s tracks on youtube.
Touching Bass on NTS
This was a piece of work for Touching Bass’s monthly show on NTS radio. Each flyer was part of a 12 part story which played out over the course of a year.
Camden Town Brewery
Camden Town Brewery asked me to create a poster for the opening of their massive new Brewery in Enfield. I went on a tour of the brewery as it was being built then drew the poster below which shows the brewing process from grain delivery to the beer being drunk at the opening party.
Leaving Aleppo Poster
This is a screen print I did for an exhibition at KK Outlet in London called «For Iraq and Syria» organised by Yasseen Faik. It was a show to raise awareness and money for refugees fleeing those two war torn countries. All the proceeds from the sales of the prints went to Salam LADC, an organisation working to provide food, heating and clothing to displaced Iraqis and Syrians and promote education among a growing number of children in informal settlements.
When researching the journey that refugees make from Syria to camps like the one in Calais, I read that lots of people use smart phones to help them navigate their way across Europe. It struck me how daunting it must be when a person first plots the walking route from their home in Syria to a camp in Calais and the directions come up : 32 days, 12 hours – 3,845 km. My poster is a snapshot of this moment – when a refugee has decided that they have no other option but to leave their home and is coming to terms with the enormous and terrifying journey ahead of them.
Si te han gustado las creaciones de Joe Prytherch A.K.A. Mason London puedes seguir sus novedades en su web, Instagram y Twitter. Además, recuerda que tiene un nuevo proyecto de una pequeña marca de ropa que puedes visitar aquí.
Desconocida Entropía 